Clash of the Titans in the BASF fields

Competition is a given that any business must take into account. Competition for the end customer in the market is ongoing, it uses all the possible tools and resources of the company.

A company that does not compete, does not oppose competitors, is doomed to lose market share. UAHK learned this truth well and once again boldly entered the battle with competing firms.

This time, the BASF demonstration fields in Krupets, Rivne region were chosen as the battlefield. The UAHC team, consisting of: the captain of the team Viktor Yaroshchuk and the team of managers Stasyuk Yuri and Demsky Roman  from m. Photo , professionally and harmoniously presented the preparations of the ADOB company.

The guys consulted the participants of the field day, among whom were both long-time clients of UAHK and hesitant representatives from among agricultural producers.

Competition is actions aimed at retaining and growing a company’s market share.

The minimum goal of competition is to retain current customers and prevent them from switching to competitors.

The ultimate goal of competition is to take buyers away from the company’s main competitors.

In order to effectively resist competitors, it is necessary to consistently go through all the stages of the competitive struggle:

• Define target audience and main competitors
• Determine a competitive advantage and develop a strategy for its strengthening and development
• Establish a core competitive strategy for the industry
• Develop tactics to counter major competitors

The basic rules of competition are 3 sentences: do not harm the market, do not harm yourself, work within the law. All actions directed against competitors should not lead to a collapse and decrease in the size of the market in which your company operates. All actions directed against competitors should not lead to a decrease in the profitability of your business in the long term.

You must use legal means to compete and comply with the country’s legal regulations.

At the direction of the coach, foreign specialist of the Representative of ADOB in Ukraine Sergey Vasyukhno, (in the picture he is with the judge of the competition, Technical Manager of BASF in the Rivne region Elena Mohel)

An active strategy was chosen aimed at actively opposing the main competitor in order to capture market share.

Having chosen this method of competitive struggle, the company focuses on confronting a certain group of competitors and takes any action to attract competitors’ buyers to its product.

Fierce competition did not prevent the team coaches Sergey Vasyukhno and Dirk Rakov from taking a photo for memory.

As usual, it all ended in a stormy celebration after the end of the BASF Field Day with the drawing of prizes for 2 cans of Solu Bor.